As TikTok continues to dominate the social media landscape, I’ve noticed an increasing number of indie game developers using the platform to showcase their projects. From quick gameplay clips to behind-the-scenes development videos, it seems like TikTok can be a powerful tool for building hype and engaging with potential players.
For those of you who’ve tried promoting your games on TikTok, what strategies worked best for you? Are there specific types of content (e.g., devlogs, challenges, community interactions) that resonate more with TikTok’s audience?
On the flip side, do you think the short-form nature of TikTok is limiting for showcasing the depth of a game, especially for story-driven titles? I’d love to hear about your experiences and any tips you might have for developers looking to jump into TikTok marketing!